Special message for all classes:  Thank you to those who tried their best and stuck with me for the duration of this crazy nine weeks. You should know that I struggled with you to stay motivated and keep moving forward, but we did it and it's over! 

That said, I will be working this summer to revamp lessons, incorporating what worked and tossing out what didn't so that I will be ready for whatever changes the state and administration make for fall semester. I will be creating a weekly blog/vlog that will keep you informed of new developments over the summer, so check back here for those. You will also start to see more of my experiments with digital media apps using my family as the subjects 'cause...CORONA. 

My initial foray into the Tik Tok phenom begins with this little intro to the Portsmouth Daily Times' Pet of the Week for May 18-22, 2020, Staple McCleese. 


This class is a half-credit semester media design class with the primary purpose of teaching students to create a professional online presence. Other goals include learning to use technology to create podcasts, videos, and marketing campaigns, as well as other visual presentation forms and software. 

According to the Ohio Department of Education, students who graduate from high school should possess more than basic digital skills and knowledge. This course will cover most of the Ohio standards for grades 9-12, omitting those that specify the use of technology we do not currently have.

Jason Brown, a Worldwide Microsoft Student Ambassador In 2016, offers a student view of the uses of technology in education, specifically in the classroom.

Source: Tedx Talks. [Jason Brown]. (2016 March 29). Redefining Learning & Teaching using Technology. [Video file]. Retrieved from https://www.youtube.com/watch?v=AOTEQVYDPpg

I chose Wix because of its simplicity. For beginning website developers, Wix offers a ‘drag and drop’ feature that will also make the development of a website far more time efficient.

Students: After you choose your design and content, and become familiar with the program, you will move to the advanced editor and make more complex design choices.

Source: Wix. (2019 July 24). Wix Tutorial For Beginners 2019 Create A Wix Website In Minutes. [Video file]. Retrieved from https://www.youtube.com/watch?v=uaM9Rz61mTs 

First semester focused on ‘audience’ as the KEY element to a successful essay. I’m here to tell you, it’s not over. The focus is still your audience, and Matt Chan, creator of the TV series “Hoarders,” explains why.

Another resource we will use in creating digital stories can be found here, a website at the University of Houston. This website delineates the seven basic elements of digital storytelling and goes into detail on the uses of the practice.

Source: TEDx Talks. [Matt Chan]. What Great Storytellers Know: Matt Chan at TEDxSeattle. [Video file]. Retrieved fromhttps://www.youtube.com/watch?v=04DJ3UPe2p8  

New Media Trends for 2020 & Beyond

AI Assistants

 Artificial Intelligence is the future. However, today and for the next five years, emphasis in businesses will be on using this technology as an aide rather than replacement of key personnel roles. Algorithmic decision-making poses ethical dilemmas that are still being debated by governments and businesses alike.

  Integration will be the focus in jobs like journalism, where AI will complete investigative tasks, freeing up reporters to work more efficiently in the field and take on more complex topics. 

  With data and templates,  automated writing to create summaries and store them in cloud databases will be the primary jobs for AI in business.

Source: Deleuse, A. (2019). The Future of Media: Key Trends for 2019 and Beyond. Business Wire. 

Monetizing Information

  Consumers both want and need to find trustworthy, objective news and are willing to pay for premium options. Much like streaming movies, streaming news outlets will offer more in-depth analysis and information at a cost. 

  In addition, big business sees your  data as their data to sell all or part to other businesses, and more companies are  uploading this data to the cloud, so data science and analysis will play an enormous role going forward.

  New career choices in digital media will certainly be driven by data manipulation - the protection and storage of it as well as the monetization.

Source: Iverson, H. K. (2020). What to Expect in Data and Analytics in 2020. TDWI. 

Digital Media Jobs Focus: Influencer Marketing

  Influencer marketing is a growing and constantly evolving career choice for communications majors, as well as marketing majors. Individuals who host blogs and podcasts with a significant number of followers will find themselves popular candidates for branding opportunities with companies. 

  Analysis of marketing trends predicts that emphasis will be less on celebrities and more on micro-influencers (individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their fields). Check out this article if you are interested in this growing career.

Source: Anderson, M. (2019). What Are Micro-Influencers & Why Are They So Effective? IMPACT. 

Plans & New Information

National Honor Society

Digital Media & English


NHS Nomination forms due


March 30, 2020

Induction date:


After some thought, given the uncertainty of circumstances, I've decided to post a deadline for NHS nomination forms. This date will allow me to notify  all qualifying students and provide enough time for creation and delivery of completed forms. 

If we return to school, I would like to do something special for this year's new inductees and current members. But, we will have to wait and see what transpires. As of March 17, I plan to be at school on April 6. Stay tuned for updates.

In the meantime, if you believe your GPA is high enough, by all means fill out the form (at left) and email it to me. If you are currently in my class, then you can place it on your website. Stay safe and well.


Fourth Quarter Overview

March 16-April 3

Google Classroom will be the source for all assignments this nine weeks, but be sure to check out the top of this page for various new announcements. Due dates are posted for the assignments on Classroom as well. The nine weeks will be divided in half with the first three weeks dedicated to the Pecha Kucha presentation and the rest of the year to storytelling. I want you to have an opportunity to experience digital storytelling from a fictional perspective.  

If we do not return to school, we will likely have one or two online meetings as a whole group instead of by class through Google Meet. In order to prepare for that possibility, please experiment with the app on your own.

* I'm sure I need not add that this experimentation should be school-appropriate because you are all responsible young adults for whom I have  tremendous respect. My equally tremendous disappointment at any unfortunate choices will cause you significant unhappiness. Let's avoid such ugliness, shall we? Remember to THINK before you act and choose wisely. 


tools of the trade


video production

While you may have created videos for fun, a more professional job requires a little more planning and style, not to mention a bit of technical know-how. 


So you have a great story: compelling, socially relevant, not to mention entertaining. How can you make it special without paying an arm and a leg? How about some free tools?


Podcasting includes a range of recording options that depend largely on topic and audience. But, the basic setup + having the right equipment can make it easy. 


Your group will decide on a product to sell online and create a commercial that will appeal to the target consumer. Before your group decides on a product, read the attached article linked below.


Fourth Quarter Overview

March 16-April 3 (Online Courses)

This last nine weeks of the year has been marked by confusion and uncertainty for all of us. Google Classroom will be the main site for information related to class assignments, which for now will focus on finishing The Great Gatsby. 


After the completion of the novel, the focus for the next four weeks will shift to writing and research.

Week 1: Analysis + evaluation of sources

Week 2: Planning the argument

Week 2-3: Writing the argument

Week 4: Peer review and publishing of the argument

Week 5: Final Exam 

Red Chairs

“It’s not about you. It’s about your audience, and if they’re not listening, it’s your fault, not theirs.”

McCleese, paraphrased from Steve Jobs.


491 Bond Rd, Minford, OH 45653, USA

(740) 820-3445, ext. 3203

©2020 by Michelle McCleese. Proudly created with Wix.com